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Company culture is the most important metric when it comes to the business’s overall performance. Even one toxic employee can bring down the efficiency of the entire company and can go unscathed because they are a “top-performing employee”. The truth is that “top performer” is actually a hidden cost and while it may appear that they are doing better than the others, it’s really because their toxicity is bringing down everyone else’s performance and if that toxic employee was let go everyone else would be happier and more efficient. Make employee morale the #1 priority of your business and the profits will follow.
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Gary Vaynerchuk is a serial entrepreneur and the Chairman of VaynerX, a modern day communications parent company, as well as the CEO and Co-Founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 4 locations.
Gary is a venture capitalist, 5-time New York Times bestselling author, and an early investor in companies such as Twitter, Tumblr, Venmo and Uber. He is currently the subject of DailyVee, an online documentary series highlighting what it’s like to be a CEO and public figure in today’s digital world. He is also the host of #AskGaryVee, a business and advice Q&A show online.
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